"This is the perfect time to show the North American Fiesta," said Sam De La Garza, Ford Fiesta marketing manager. "The Fiesta Movement will have wrapped up, and after hearing so much about this car leading up to the reveal, everyone will finally get to see what we are so excited about."
As said, the Fiesta Movement is already showing good results, with the manufacturer claiming that 97 percent of the 50,000 potential customers would buy the new car.
"We didn't break the bank. We didn't use traditional media. We tried something different, and it is working," Connie Fontaine, Ford brand manager said in a release. "We're delighted with how Fiesta is gaining traction with consumers. It's a whole new way of introducing a car to market."
Separately, the company recently rolled out two new colors for the Fiesta, which will be available, starting with model year 2011, in Bright Magenta and Lime Squeeze.
“Brilliant colors are transforming the norms in how we think about all sorts of products, allowing people to express individuality more and more through the electronics they use and the cars they drive,” said Susan Swek, Ford group chief designer, Color and Materials Design. “Color is a simple way to allow people to add a personal touch to their everyday lives – something that speaks to them and expresses a little of their personality.”
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