Photo: KDesign AG / Behance
Fiat, aka 'Fabbrica Italiana Automobili di Torino' in Italian, has a storied history that dates back to 1899. As such, next year, they will celebrate 125 years of existence as one of the oldest automakers still in existence. Unfortunately, they won't be able to claim they're also one of the greatest currently.
Formerly part of Fiat Chrysler Automobiles, they are now just another subsidiary of Stellantis, and they mostly rely on sales in the EMEA (Europe, Middle East, Africa) and LATAM (Latin America) regions. Sure, diehard fans might seek to remind us that Fiat will come back to the United States with the all-new 500e, but to all of them, we have just one short reply – overreliance on a singular nameplate is a sure way to spill impending doom. Just look at Lancia, for example.
Anyway, we know that many Italian automakers part of Stellantis are trying to stage a revival from the cone of shadows they were thrown by ill-advised or temperamental corner office head honchos. So, maybe Fiat should just take the Toyota textbook and learn a few things from the pages of the Toyota Yaris Cross Hybrid and Lexus LBX or Toyota Grand Highlander and Lexus TX siblings to understand that badge engineering is not bad when you're careful to give each model a distinct personality (and a better powertrain, as far as Lexus is concerned).
With that in mind, are we surprised that some people decided to take matters into their own hands when seeing that nothing of the sort happens in the real world? Such is the case with the imaginative realm of digital car content creators represented by Kleber Silva, the Brazil-based virtual artist known as KDesign AG on social media, who has decided to have a CGI go at imagining an unlikely Fiat Toro Rampage communion. Just recently, one of the significant novelties of June was the arrival of the Ram Rampage unibody compact truck in Brazil, a model rocking the Hurricane 4 mill to 268 hp and starts at R$ 239,990 (almost $46k) with its turbodiesel mill that has two liters and 'just' 168 hp but also a lot of trailering-happy torque. As for the top tiers – Rebel and Laramie, the quotations jump to the equivalent of almost $48 and $50k, respectively, which is quite pricey, indeed.
As such, wouldn't it be logical for Fiat to bring out a Rampage-based second-generation Fiat Toro at a lower price point thanks to lesser gasoline/ethanol and diesel engines, plus a few corners getting cut here and there? Well, even if it only remains wishful thinking, this design project depicting the hypothetical Fiat Toro Rampage is spot-on about what the Italians need to stay competitive – enough mojo to make people think the car has a soul, not that it's just a piece of metal with four wheels attached to it.
Anyway, we know that many Italian automakers part of Stellantis are trying to stage a revival from the cone of shadows they were thrown by ill-advised or temperamental corner office head honchos. So, maybe Fiat should just take the Toyota textbook and learn a few things from the pages of the Toyota Yaris Cross Hybrid and Lexus LBX or Toyota Grand Highlander and Lexus TX siblings to understand that badge engineering is not bad when you're careful to give each model a distinct personality (and a better powertrain, as far as Lexus is concerned).
With that in mind, are we surprised that some people decided to take matters into their own hands when seeing that nothing of the sort happens in the real world? Such is the case with the imaginative realm of digital car content creators represented by Kleber Silva, the Brazil-based virtual artist known as KDesign AG on social media, who has decided to have a CGI go at imagining an unlikely Fiat Toro Rampage communion. Just recently, one of the significant novelties of June was the arrival of the Ram Rampage unibody compact truck in Brazil, a model rocking the Hurricane 4 mill to 268 hp and starts at R$ 239,990 (almost $46k) with its turbodiesel mill that has two liters and 'just' 168 hp but also a lot of trailering-happy torque. As for the top tiers – Rebel and Laramie, the quotations jump to the equivalent of almost $48 and $50k, respectively, which is quite pricey, indeed.
As such, wouldn't it be logical for Fiat to bring out a Rampage-based second-generation Fiat Toro at a lower price point thanks to lesser gasoline/ethanol and diesel engines, plus a few corners getting cut here and there? Well, even if it only remains wishful thinking, this design project depicting the hypothetical Fiat Toro Rampage is spot-on about what the Italians need to stay competitive – enough mojo to make people think the car has a soul, not that it's just a piece of metal with four wheels attached to it.
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