"Deutsch LA proved they have a firm grasp on how to manage the complex challenges we face in achieving our significant growth objectives," said Tim Ellis, Vice President of Marketing, Volkswagen of America. "Of equal importance, they inspired us with a big, compelling, creative idea that will energize and motivate our passionate base as well as attract a broader group of people who have thus far not considered Volkswagen as a relevant choice."
On the other hand, Deutsch LA seems to be as thrilled with the partnership as Volkswagen of America is. Spokesmen from the newly signed advertising agency said that it was a true challenge to prove themselves to Volkswagen and the positive feedback is the result of two months of intense teamwork.
"Volkswagen probably has the best fifty-year portfolio of advertising that exists. And as far as the other agencies in the review, we felt like we were up against Mount Rushmore," said Eric Hirshberg, Co-CEO/Chief Creative Officer of Deutsch LA. "The fact that they chose us to carry on this legacy is simply humbling."
"We haven't gotten a lot of sleep in the last two months," said Mike Sheldon, Co-CEO of Deutsch LA. "Everyone here stepped up because we all knew that opportunities like this come around once in a career, if you're lucky."
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