VW, First to Launch a Car Exclusively on a Mobile Device

German carmaker Volkswagen becomes the first auto manufacturer to use the App Store in order to launch a new vehicle. The model in question is the 2010 GTI, which is featured on the free version of the popular Firemint Real Racing game. Moreover, U.S. users of the Real Racing GTI application can compete for the chance to win one of six, fully-customized limited edition 2010 GTIs.

Each week for six consecutive weeks, one player will be chosen to win the top prize, the exclusive GTI MkVI, an individually-numbered, tuned version of the model.

Each model includes the GTI's 2.0-liter TSI 200 hp four-cylinder engine, a performance tuned suspension finished with black, Volkswagen motorsport 18-inch all-new wheels, and special interior touches, including carbon fiber-look trim, a numbered dash plaque, and unique stitching in the front headrests.

"With the personalization of media and the challenges inherent with reaching constantly connected consumers, we tasked ourselves to rethink the way we launch vehicles in order to engage our consumers in a meaningful way,"
said Tim Ellis, Vice President of Marketing, Volkswagen of America.

"The GTI customer is a tech-savvy consumer who enjoys social networking, playing games and spending time on mobile devices - most often an iPhone. Launching the all-new 2010 GTI via the Real Racing GTI App allows us to connect with this savvy GTI consumer within his or her everyday life in a way that no 30-second spot ever could," added Ellis.

The 2010 Volkswagen GTI, which hits 100 km/hour in 6.9 seconds will be controlled via a standard six speed manual gearbox (optionally, the GTI comes equipped with a 6 speed dual clutch transmission- DSG). The GTI is able to reach 240 km/hour (149 mph). To get there, the car accelerates from 80 to 120 km/hour in 7.5 seconds (using the fifth gear) or 9.5 seconds (using the sixth gear).
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