McCann Erickson Takes Over as Main Opel Creative Agency
1 Oct 2018, 13:10 UTC · By: Daniel Patrascu / Opel ditches its current advertising agencies as it prepares to enter the 120th anniversary year. McCann Erickson will once again handle the account.
Volkswagen to Present Revamped Logo in 2019
17 Apr 2018, 11:35 UTC · By: Daniel Patrascu / Volkswagen to change logo, possibly advertising agency, as it tries to reposition itself as a leader of the new automotive world order.
Chrysler Appoints Beth Ann Bayus Head Internal Branding
10 Jan 2010, 15:03 UTC · By: Daniel Patrascu / American manufacturer Chrysler announced the appointment of Beth Ann Bayus, former Internal and Product Communications executive, as head of Internal Branding. She will report to Gualberto Ranieri, ...
BBDO to Close Detroit Office, Part Ways with Chrysler
10 Nov 2009, 14:52 UTC · By: Daniel Patrascu / After advertising agency BBDO followed Chrysler into bankruptcy earlier this year and devised the "We're building a new car company" campaign, it appears the BBDO has had it and will ...
Deutsch LA, New Advertising Agency for VW US
26 Oct 2009, 07:44 UTC · By: Alina Dumitrache / The American division of Volkswagen announced that it is replacing the advertising agency Crispin Porter + Bogusky of Miami, which has been working with the renowned car brand since 2005, with Deuts...
GM Wants People to See the Car as a "Hero"
30 Jul 2009, 10:11 UTC · By: Bogdan Popa / Bob Lutz, General Motors's marketing chief, demanded advertising agencies the company is currently working with to come up with a new ad plan that could repair GM's severely damaged image ...