Photo: vburlapp / Instagram
A battle is already raging in the American EV segment – massive trucks and SUVs are yesterday's news, and affordability is the game's new name.
While it's not necessarily a bad thing, everyone and their mother – if they're observers of the automotive trends – have already noticed the potential EV market meltdown. The situation is simple – as tensions across the supply chains ease and people are no longer worried about oil shortages, they also don't want to pay an arm and a leg for all-electric models.
This, corroborated with an increased production capacity of said EVs, has led to a curious situation – Tesla deliveries slumped for the first time in years during the first quarter of the year. Naturally, automakers noticed the situation, and Ford, for example, despite an increase in EV sales, is already adjusting production to the new realities and also the prices – the 2024 Mustang Mach-E starts from under $40k (sans duties), and the company also slashed F-150 Lightning prices.
The latter model will brawl not just with the Tesla Cybertruck in the near future but also the Chevrolet Silverado EV RST – which some say is poised to become the king of the electric pickup truck segment after the GM subsidiary finally released the complete details about features and specifications. Well, no worries, because Ford may have postponed them for a year or so, but they're still coming out with large EV projects like a couple of three-row SUVs from both Ford and Lincoln plus another pickup truck, according to the rumor mill.
Before that, however, they were also hard at work pushing forward that all-new, cheaper EV platform that CEO Jim Farley talked about like it was the Holy Grail. Affordability is the name of the game for EVs these days – the Mach-E becomes cheap after the incentives if you can grab them. But it's even better not to worry about them and start fresh from a lower MSRP, with $25k being the magical number for everyone – including the upcoming Chinese makers, most likely.
Well, the imaginative realm of digital car content creators also has a solution for the Ford Motor Company - Vince Burlapp (aka vburlapp on social media or burlappcar.com) is a prolific virtual artist who loves to dream of all the latest models across the wide-ranging automotive realm, and now he's come up with an entire family of compact EVs for the Blue Oval. So, his unofficial CGI illustrations discuss the potential of one or more compact EV crossover SUVs and a pickup truck that could end up becoming a new family of EV models in an alternate universe.
So, what do you think about Ford joining the cheap EV game alongside other brands like Volkswagen, Hyundai, Kia, Chinese automakers, and especially Tesla?
This, corroborated with an increased production capacity of said EVs, has led to a curious situation – Tesla deliveries slumped for the first time in years during the first quarter of the year. Naturally, automakers noticed the situation, and Ford, for example, despite an increase in EV sales, is already adjusting production to the new realities and also the prices – the 2024 Mustang Mach-E starts from under $40k (sans duties), and the company also slashed F-150 Lightning prices.
The latter model will brawl not just with the Tesla Cybertruck in the near future but also the Chevrolet Silverado EV RST – which some say is poised to become the king of the electric pickup truck segment after the GM subsidiary finally released the complete details about features and specifications. Well, no worries, because Ford may have postponed them for a year or so, but they're still coming out with large EV projects like a couple of three-row SUVs from both Ford and Lincoln plus another pickup truck, according to the rumor mill.
Before that, however, they were also hard at work pushing forward that all-new, cheaper EV platform that CEO Jim Farley talked about like it was the Holy Grail. Affordability is the name of the game for EVs these days – the Mach-E becomes cheap after the incentives if you can grab them. But it's even better not to worry about them and start fresh from a lower MSRP, with $25k being the magical number for everyone – including the upcoming Chinese makers, most likely.
Well, the imaginative realm of digital car content creators also has a solution for the Ford Motor Company - Vince Burlapp (aka vburlapp on social media or burlappcar.com) is a prolific virtual artist who loves to dream of all the latest models across the wide-ranging automotive realm, and now he's come up with an entire family of compact EVs for the Blue Oval. So, his unofficial CGI illustrations discuss the potential of one or more compact EV crossover SUVs and a pickup truck that could end up becoming a new family of EV models in an alternate universe.
So, what do you think about Ford joining the cheap EV game alongside other brands like Volkswagen, Hyundai, Kia, Chinese automakers, and especially Tesla?
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