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Citroen Announces New Crossover For European Factory, Could Be The Aircross

Citroen Aircross Concept at 2015 Shanghai Auto Show 25 photos
Photo: Mircea Panait
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Citroen will invest heavily into expanding production capacity of its facility in Rennes, France, to build a new crossover.
While not confirmed in official announcements, Citroen’s latest model will probably be a production version of the Aircross SUV, first exhibited at the 2015 Shanghai Auto Show.

The new SUV is expected to commence manufacturing in 2018, alongside the Peugeot 5008 SUV and the Citroen E-Mehari, and electric crossover.

Together, the three models will raise output at the factory in Rennes to 100,000 units per year. Last year, the facility in Rennes made approximately 60,000 vehicles. To achieve this, the French brand will invest 100 million euros to support the increase output plan.

Citroen has also disclosed that the new crossover will be based on the EMP2 platform, and that it is called Project C84. We believe the new car is a production version of the Aircross concept, which you can observe in the photo gallery of this article.

The "secret" model announced by Citroen has been confirmed as part of a product offensive planned by the French PSA Peugeot-Citroen Group, which will include the launch of four new models by the dual-chevron brand in less than 18 months.

PSA Peugeot-Citroen will begin upgrade work at the facility in Rennes by early 2017, and will complete the expansion in 2018. Other industry players in the area will benefit from PSA’s investment, as suppliers and local businesses will cater to an increase in demand. From more tires to more steel, each provider that lives from the existence of the Rennes facility will benefit from the move.

PSA Peugeot-Citroen has disclosed that this decision was not part of its initial plan, but has been agreed with five of the group’s six trade unions. These unions represent approximately 80% of the company’s workforce, so you can imagine their leverage in the situation.

No investment would have meant an uncompetitive plant which focused on only two products, a dangerous strategy in today’s market, especially for an automaker which has seen its share of economic distress.
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About the author: Sebastian Toma
Sebastian Toma profile photo

Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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