Chrysler 200 Imported from Detroit - 'Questions' and 'Rise from the Ashes' Ads

The new “Imported from Detroit” advertising campaign, that has been bringing Chrysler’s new tagline ever since this year’s Super Bowl, highlights the rejuvenation of the entire product lineup. This includes the 2011 Chrysler 200 sedan and 200 convertible models, the Chrysler 300 sedan and the Town & Country minivan.

Following the “Born of Fire” spot, featuring Detroit rapper Eminem alongside the 2011 Chrysler 200, it’s now time for the midsize sedan to receive two new ads, namely ‘Questions’ and ‘Rise from the Ashes’.

Taken separately, ‘Questions’ is all about emphasizing on the details that make the 200 so special. "Why do the headlights have eyebrows? Why is the shape of the grille like the shape of the clock? Why do the gauges appear to be floating? Why does it seem like the grille is always smiling? Because the details are everything." -
these are the questions from the spot, which are followed by an easily recognizable instrumental music fragment from Eminem’s ‘Lose Yourself’ song.

On the other hand, the second spot debuts with the The Motor City motto: Speramus Meliora; Resurget Cineribus. (Latin for "We Hope For Better Things; It Shall Rise From the Ashes"). It then goes on to highlight the "refined suspension" and "elegant design" of the Chrysler 200, which the Auburn Hills-based automaker produces in Sterling Heights. "A car with something to prove," as the voice in the ad claims.

“This is the Motor City and this is what we do.”
- the spot ends, while subtly inducing the same music fragment as the one featured in ‘Questions.’

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