NFL's Ndamukong Suh Returns to Beginnings in Chrysler 300 Ad

Chrysler has added NFL Rookie of the Year to its star cast for the ‘Imported from Detroit’ campaign. The Detroit Lions star returns to his roots with the help of the imposing new Chrysler 300, driving across the country to his hometown of Portland, Oregon.

For those of you not familiar with the NFL, Suh is the young football player who was recently named Defensive Rookie of the Year. In the summer of 2010, the 24-year old signed a five-year contract with the Detroit Lions worth $68,000,000 with $40,000,000 guaranteed.

Those are a lot of zeros at the end of the sum, so defensive tackle need some balance and equilibrium to keep him grounded in reality, and he is using the new Chrysler 300 to take him back to his roots. The video is not as obvious when it comes to drama as the Eminem ad, but it still has all the power and presence befitting the new 300. The ad is focused on Suh’s humble beginnings, his had work and perseverance.

The overhauled 2011 model year full-sized sedan comes with all new sheetmetal as well as a significantly improved interior and a modern 3.6-liter V6 engine with 292HP that joins the 363HP-strong 5.7-liter V8 Hemi. Pricing for the 300 starts at $27,995 for the entry-level V6 model and tops out at $41,145 for the V8 version with AWD.

“From its premium materials, state-of-the-art connectivity features, new chassis architecture and best-in-class power, the all-new Chrysler 300 embodies the brand’s new attitude in every detail. And to ensure our all-new Chrysler flagship delivers more than unmistakably bold and powerful American style to our customers, the Chrysler 300 team benchmarked the craftsmanship, technology and refinement of the segment’s best sedans to deliver a new world-class quality and performance symbol at an attainable price,” said Olivier Francois, President and CEO — Chrysler Brand, Chrysler Group LLC.

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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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