John Varvatos Shows Some Attitude in New Chrysler 300 Ad

Following the Chrysler 300 Super Bowl commercial (‘Born of Fire’ featuring Eminem) that debuted the Imported from Detroit messaging, it was NFL's star Ndamukong Suh turn to be featured in this campaign with the ‘Homecoming’ spot. But the Detroit-based automaker didn’t stop here, and added more successful people to the star cast.

The latest commercial that came to our attention features New York fashion designer John Varvatos. Born in Detroit, Varvatos is promoting the all-new 2011 Chrysler 300 in the new ‘Attitude’ commercial, which you can watch in the video below this article.

In the ad, Varvatos is seen seeking inspiration at a record store in Brooklyn. While inside, we see him rummaging through a stack of vinyl records and giving some insight into his Detroit musical influences of R&B, soul and rock n' roll. Varvatos walks out of the store, with a record under his arm, and gets inside his Chrysler 300.

He is then seen driving through an urban neighborhood, passing by late night clubs and people in the street. Varvatos parks his Chrysler 300, walks up a flight of stairs and into his studio. His walls are filled with his creative influences; we see open books and drawing pads as he is in the middle of working late on his next collection.

“While the rest of the city sleeps or parties, he puts on the record he just purchased and settles in to a night of work. His Detroit blue-collar spirit pushes him late into the night, with Detroit-based rock music serving as his fuel. Varvatos is a man who hasn't forgotten where he came from,” Chrysler explains in a statement.