Chrysler Begins Selling "Imported from Detroit" T-Shirts

Chrysler's "Imported from Detroit" commercial aired during the Super Bowl was so successful that the American carmaker started selling all-cotton T-shirts with new campaign's tagline on both the front and the back. Unfortunately, only those living in the United States can buy one and, although you might expect it from a T-shirt, they do not come cheap. Every shirt is priced at $29.95 plus the shipping charges, as it's listed on the official site.

The commercial aired during the Super Bowl had a pretty major impact over Chrysler 200's sales, as dealerships have reported that sales of the newly-launched sedan increased significantly in the last month.

"We never sold Sebrings,”
Tom Vann, owner of Team Hillsdale Chrysler-Dodge-Jeep in Hillsdale, Michigan, told Automotive News. “Now — boom, boom — we sold two 200s this week.”

Furthermore, rumors are suggesting that Chrysler plans to film several other commercials with American rapper Eminem as he is, just like the carmaker per se, a symbol for Motor City.

"'Born of Fire' is designed to generate conversation about the brand and the new 2011 Chrysler 200. The spot reflects where the brand is headed and pays tribute to our industrial roots," Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC, said after the Super Bowl. "The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, it's available right here."
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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