BMW Wins the Compact Luxury Sales Race in January

BMW F30 3 Series 1 photo
Photo: BMW
For as long as BMW and Mercedes-Benz coexisted, the two have been competing relentlessly. To this day, they are still in a life and death competition that has its ups and downs for each manufacturer.
Despite stealing the luxury crown in the US from BMW in 2013, Mercedes’ C-Class still didn’t manage to outsell the most popular car from Bavaria on the North American continent, the 3 Series.

Looking over the numbers in the compact luxury segment you’ll notice that BMW sold 6,494 3ers and 4ers, whilst Mercedes-Benz managed to sell only 5,607 cars from the C-Class range (including the Coupe model).

Furthermore, sales of the BMW cars grew in January, whilst the Stuttgart-based company recorded a drop of 20 percent in demand for the outgoing model. However, that’s a normal evolution considering that the new version will soon make it to America. That’s when the race will really heat up.
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