Photo: BMW
For as long as BMW and Mercedes-Benz coexisted, the two have been competing relentlessly. To this day, they are still in a life and death competition that has its ups and downs for each manufacturer.
Despite stealing the luxury crown in the US from BMW in 2013, Mercedes’ C-Class still didn’t manage to outsell the most popular car from Bavaria on the North American continent, the 3 Series.
Looking over the numbers in the compact luxury segment you’ll notice that BMW sold 6,494 3ers and 4ers, whilst Mercedes-Benz managed to sell only 5,607 cars from the C-Class range (including the Coupe model).
Furthermore, sales of the BMW cars grew in January, whilst the Stuttgart-based company recorded a drop of 20 percent in demand for the outgoing model. However, that’s a normal evolution considering that the new version will soon make it to America. That’s when the race will really heat up.
Looking over the numbers in the compact luxury segment you’ll notice that BMW sold 6,494 3ers and 4ers, whilst Mercedes-Benz managed to sell only 5,607 cars from the C-Class range (including the Coupe model).
Furthermore, sales of the BMW cars grew in January, whilst the Stuttgart-based company recorded a drop of 20 percent in demand for the outgoing model. However, that’s a normal evolution considering that the new version will soon make it to America. That’s when the race will really heat up.
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