BMW Motorrad Posts 17% Sales Increase in the US for 2013

2013 BMW R1200 GS Enduro 1 photo
Photo: BMW
Last year proved to be very successful for BMW’s motorcycle division, especially in the US. The BMW Motorrad sales went up by 17% in 2013, the second highest retail performance on record.
Selling 14,100 units over the last 12 months put the 12,100 units sold in 2012 to shame. Furthermore, on a global scale, BMW sold a record high for a third year in a row, selling 115,191 units in total, a 8.3 percent increase over the previous record set in 2012 with 106,358 units.

The sales of the new, award-winning water cooled R1200 GS endure helped spur things on, claiming the title of BMW’s best-selling motorcycle with more than 2,000 units delivered in the US alone.

“New and loyal customers, a diverse product portfolio and a high performing dealer network continue to boost sales in the U.S. and make it BMW Motorrad’s strongest export market,” commented Hans Blesse, Vice President, BMW Motorrad USA.

“As much as we are delighted with our performance in 2013, the coming year will bring even greater potential for growth with the introduction of five all-new 2014 models in the first quarter: the BMW R nine T, BMW S 1000 R, BMW R 1200 RT, BMW R 1200 GS Adventure, and the K 1600 GTL Exclusive,” Mr. Blesse remarked.
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