BMW M Town Accepting Immigrants, VISA-Free

In 2018, the carmaker is making a comeback to online and social media with another idea, the M Town. Designed not as a physical place, but a virtual one, the Town will allow M or BMW fans to get together and share their ideas and experiences with their cars. Read tons of amateur photos and hashtags posted on Instagram.

Launched on the BMW M website, the M Town campaign requires users to create their own individual digital BMW M Pass, which allows them to connect with other people from their area or from around the world.

As a side note, to register BMW does not require anything else than a name. No email, no password, meaning you can enter pretty much whatever you like. The first thing users get is a photo of the car they selected, with their name on it.

The idea behind the campaign, says BMW, is not only to make people get in touch. The M Town idea will serve as the main theme for various undisclosed events which will take place around the world.

Also, the brand promises creative merchandising and other exclusive surprises for the community currently being built.

“The continuation of the successful ‘too much’ communications story will allow our fans to experience the next level of emotional identification with our brand,” said in a statement Peter Quintus, BMW VP of sales and marketing.

“’M Town’ represents an attitude to life that BMW M has always stood for – ultimate enthusiasm, maximum performance and the courage to be unconventional.”

To support the campaign, the carmaker also launched last week the first in what is expected to be a series of clips. You can see it in full below. Future videos will show precise driving maneuvres and even coffee shops “with spectacular drifts.”