In addition to the English version, twelve additional languages are scheduled to go online during next few months. Just as you’ve gotten used to already, the website will continue to focus on the fields of motoring, innovation, lifestyle and sports.
All video formats and language versions are stored on a central server. A specifically developed repository browser allows all countries to upload reports to the video library.
“In the future, visitors of BMW TV can access full-video content in HD quality or use the “clickable videos”. Embedded into these videos are so-called hotspots that enable users to call up information on cars and other products through the video. This system includes, for instance, a direct link to the Car Configurator,” the company says in a statement.
The entire web presence is structured dynamically and, thanks to tagging, matches the selected video with appropriate additional content. As a special feature, the international website provides a 3D media library that allows visitors to access the video offering directly.
"Other integrated features include standard web 2.0 applications such as a tag cloud generator or rating and dispatch functions. Users can furthermore subscribe to the BMW TV program preview newsletter and RSS feeds. All reports are available for download and linked to social bookmarking services," the statement concluded.
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