BMW, Title Sponsor of ‘Mad Men’ TV Show

After it helped kick off the last season’s run with several on-air and online promos, BMW signed on as the single sponsor of AMC’s ‘Mad Men’ TV show. The new series will premier on August 16 and it will air with limited commercial breaks.

The television network decided to add two minutes of commercial time per episode for carrying on the high licensing fees for ‘Mad Men’.

The automaker’s on-screen exposure during the season-three premier will be similar to the one from last season, when the centerpiece was an interview with former Ammirati & Puris chairman and CEO Martin Puris. According to, Puris was then revealing how the ‘Ultimate Driving Machine’ slogan was born.

The ‘Mad Men’ TV Show is a drama about one of New York's most prestigious (but fictional) ad agencies at the beginning of the 1960s, Sterling Cooper, focusing on one of the firm's most mysterious but extremely talented ad executives, Donald Draper.

Since its premiere in 2007, the show got highly positive reactions from the critics. However, before the premiere, AMC aired many commercials and behind the scenes documentary on the making of the ‘Mad Men’ TV show, all of them featuring Amy Winehouse’s ‘You Know I’m No Good’ song.

Many product placements were integrated in the show, such as the beer manufacturer Heineken, automaker Cadillac, Utz potato chips, Maidenform women’s underwear, American Airlines, skin care and acne medication company Clearasil and many others. However, the third season would probably have to bring fictional brands in the show, since the German automaker is now the exclusive sponsor.

The show, created and produced by Matthew Weiner, has won three Golden Globes by now, as well as a BAFTA and six Emmy awards.
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