Audi Survey Find British Convertibles Stay Closed

Britain is famous for being one of the biggest markets for convertible cars, this being despite the almost constant dreary weather. However, a new study conducted by Audi has found that for the most part British motorists keep the wind firmly out of their hair.
Audi A5 Convertible 1 photo
Photo: Audi
That is, they keep their convertibles’ tops closed. The survey found that two thirds of Britain’s convertible owners (64%) either never or rarely take the roof down.

What’s more, it’s not the open-top driving sensation that most often gets people to buy these cars, as almost half of convertible owners 46% buy these cars for their exotic look. Audi also found that women are more inclined towards enjoying the sun on their faces and the wind in their hair.

39 percent of women said they almost always drive with the top down, compared to just 32 percent of guys.

“Our owners want the choice,” explained Audi UK Director Martin Sander. “Drivers in Britain like to know they can drop their roof, especially as the weather here is so changeable.  But they also know that even with the roof up, a soft top car still looks out of the ordinary and highly desirable.”

“In the wake of the patchy British summer of 2012, waiting times  for some convertibles are coming down. Open-top fans may be able to benefit from shorter lead times on models like the A3 and A5 Cabriolets as well as sports cars like the TT Roadster and the R8 Spyder” concluded MrSander.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram Twitter
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories