Audi Goes Sailing at the Kiel Week 2010

Audi will be aboard one of the most important sailing sports event worldwide this year, scheduled to be held between June 19 to 27. The German carmaker announced it has agreed to become the mobility partner of the 201 Kieler Woche (Kiel Week), provide shuttle vehicles for the fleet, and will be featured with its logo on all official advertising materials and clothing.

The four-ring brand will be present on posters, guiding systems, the walls behind the winners’ podium, official clothing, the official program booklet or banners lining the regatta areas.

Shuttle vehicles consisting of Audi Q5, Q7 and A8 models will be available to VIP guests throughout the event. However, every visitor will have the opportunity to personally experience “Vorsprung durch Technik” as well. Audi will also be presenting vehicles from the current model range and offer test drives.

Moreover, to ensure that the boats of the competing sailors are taken to the waterfront in time and back, Audi will provide the trailer service in Schilksee.

“Sailing has a very special significance for us: with its combination of team work, high-tech materials and sporting competitions it is a perfect fit for Audi. Audi has already made a good name for itself in international sailing with its successful commitment in the Audi MedCup and seamlessly continues this engagement by supporting Kieler Woche,”
Hans-Joachim Radde, Head of Marketing Germany, AUDI AG, said in a release.

“We are proud to present Audi as a new partner. The conclusion of the agreement proves that Kieler Woche is a highly attractive event for globally successful companies,”
added the Lord Mayor of Kiel, Torsten Albig.
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