Audi also commissioned a documentary film, Truth in Motion: The U.S. Ski Team's Road to Vancouver, which is centered around how the American athletes prepared for the 2010 Olympic Winter Games.
The documentary will air first on January 30 at 8 pm EST on NBC, followed by an appearance on the USA Network on February 6 at 5 pm EST. It will also run three times in primetime on the Universal Sports Network.
"Confidence and capability distinguish the US Ski Team," said Scott Keogh, Chief Marketing Officer, Audi of America. "Those are the same traits that stand out about Audi and our cars to make this an exceptional fit."
"Audi and the U.S. Ski Team share common goals of excellence and performance, which makes for a great partnership with our athletes who compete on the Audi FIS Alpine World Cup," said Bill Marolt, President and CEO, US Ski Team. "And, just like Audi, speed and engineering play a pivotal role for all of us in achieving performance goals."
The partnership between Audi and United States Ski and Snowboard Association (USSA) for this ski season begins with the 2009 Aspen Winternational, November 28-29. The next event is the men's Alpine World Cup competition, the 2009 Audi Birds of Prey, December 4-6. These events are followed by the men's and women's Freestyle World Cup event, the 2010 Visa Freestyle International, January 14-16.