The partnership between Audi and World Ski Championships turned to tradition. In 2003, in St. Moritz (Switzerland), in 2005 in Bormio (Italy) and in 2009 in Val d’Isère (France), Audi was Presenting Sponsor of the Alpine World Ski Championships, while in Are (Sweden) in 2007, Audi was the vehicle sponsor.
2010 now marks the eighth year in which Audi has been supporting and giving its name to the Audi FIS Ski World Cup and acting as the partner to tradition-steeped events like the Hahnenkamm race in Kitzbuhel. Moreover, for 25 years, the four-ring brand has been the main sponsor of the German Ski Federation (DSV).
In addition, Audi supports the alpine national teams of Switzerland, Sweden, Finland, France, Liechtenstein, Italy, Bulgaria and the Netherlands as well as the athletes from Austria and the United States. These athletes regularly train at the Audi wind tunnel center in Ingolstadt.
“Not only our vehicles superbly bring all their fortes to bear also on snow, thanks to quattro drive, but for the Audi brand as well, winter sport provides an ideal stage to demonstrate innovation, dynamics and sporty performance,” Peter Schwarzenbauer, Member of the Management Board for Marketing and Sales of Audi AG, said in a release.
“The role of Presenting Sponsor at the World Championships perfectly fits our commitment as the name-giver to the Audi FIS World Ski Cup. We are already looking forward to thrilling competitions between the international top-caliber athletes under the symbol of the Four Rings,” he added.
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