23 Jun 2021, 09:03 UTC · By: Cristina Mircea / Skoda Auto will be the official partner in the Tour de France race for the 18th time. Its Enyaq iV, Octavia and Superb iV will be part of the deployed fleet.
3 Jan 2019, 10:08 UTC · By: Daniel Patrascu / As a result of the deal, Puma will receive the rights to create a range of products branded Porsche and aimed at motorsport fans
3 Apr 2017, 16:46 UTC · By: Sebastian Toma / Funding motorsport is a complicated affair. You need tons of money, and the rules are stricter than ever before. The marijuana industry has entered the field
11 Oct 2016, 08:43 UTC · By: Sebastian Toma / Jerry Seinfeld's Comedians In Cars Getting Coffee might be bought by Netflix or Hulu, reports claim. Sony says it wants to keep it in its portfolio
2 Jul 2015, 15:12 UTC · By: Ionut Ungureanu / Tour de France is the thirs most popular sporting event after the World Cup and the Olympics Games, it's no wonder Skoda wants to be involved
28 Jan 2015, 15:23 UTC · By: Ionut Ungureanu / Since GMC is the official vehicle of the NFL the company has prepared quite a lot of surprises for this year's Super Bowl weekend
14 Jan 2015, 16:23 UTC · By: Ionut Ungureanu / New York-based BMW i Ventures has announced today its plans for a new equity investment in the live transit information service Moovit. With the new partnership the BMW Group will further expand the...
14 Jan 2015, 15:12 UTC · By: Ionut Ungureanu / As part of their constant cooperative ventures and sponsorships in the field of action sport, MINI is once again backing up the Burton Global Event Series, a snowboard competition due to start in La...
26 Nov 2014, 10:15 UTC · By: Ionut Ungureanu / It's all about soccer with Kia, lately. After Hyundai (its mother company) sponsored this year’s FIFA World Cup, it would seem the South Koreans are not ready to leave South America quite...
14 Nov 2014, 16:22 UTC · By: Ionut Ungureanu / As one of the big auto makers that support sports worldwide, BMW has recently announced the company is extending its commitment by entering into a partnership with the International Bobsleigh & ...
8 Jul 2014, 14:38 UTC · By: Ionut Ungureanu / Chevrolet recently unveiled a video teaser of the future kit Manchester United’s players will wear for the next seven years. The deal was announced two years ago and will apply starting with 2...
9 Mar 2014, 11:53 UTC · By: Ciprian Florea / Only a rumor last month, Martini's return to Formula One as a title sponsor became official earlier this week, when Williams F1 unveiled its brand new livery. The two brands have united unde...
5 Sep 2013, 09:13 UTC · By: Gabriel Brindusescu / It isn’t that shocking to hear that Toyota wants to become official sponsor for the 2020 Olympics, after knowing about all its philanthropist actions along the way. Japanese news agency Jij...
1 Jun 2011, 06:24 UTC · By: Daniel Patrascu / Having experienced pretty much the same financial difficulties as the entire automotive industry, the Woodward Dream Cruise lacked for the past two years or so the backing of a major sponsor. This y...
20 May 2011, 07:39 UTC · By: Daniel Patrascu / Two of the manliest brands in the US will be showcased starting May 19 and until May 29 during one of the manliest sporting events in Canada: the 2011 MasterCard Memorial Cup. Hockey fans that will ...
18 Apr 2011, 08:07 UTC · By: Daniel Patrascu / Having tied the knot with the soccer world last year, during the World Cup, South Korean group Hyundai Kia is continuing its adventure into the sports world by designating Kia to become the sponsor ...
23 Feb 2011, 09:34 UTC · By: Mihnea Radu / Subaru of America has announced it will once again sponsor the Northwest Flower & Garden Show, scheduled to take place on February 23-27 at the Washington State Convention Center in Seattle. Thi...
3 Feb 2011, 07:50 UTC · By: Ovidiu Panzariu / A new rivalry seems to have born in Formula 1, between reigning world champions Red Bull Racing and the series' most emblematic squad, Ferrari. For the time being, the head-to-head battle betwe...
18 Jan 2011, 11:42 UTC · By: Daniel Patrascu / For the tenth consecutive year, South Korean manufacturer Kia is tying its name to one of the most important tennis tournaments of the year, the Australian Open. The cherry on the cake is the sports...
21 Nov 2012, 14:06 UTC · By: Madalina Iancu / Even if Tiger Woods's endorsement deal with General Motor is over as it was officially announced last week, the situation looks like a “we broke up but we're still thinking of each o...