One major component of the future growth planned by Audi is the US market, where the results of past months opened the gates for a wave of hope to invade the Audi headquarters.
Even if Audi is aware of the fact that China will soon become its biggest market, the US is no small player. In the top of the auto maker's biggest markets, the US should be, in the near future, the third, following China and Germany, says Audi's CEO Rupert Stadler in an interview with Autonews.
Out of the total 1.5 million vehicles Audi plans to sell worldwide by 2015, 160,000 units should come from the States in the short term, with that number expected to grow to 200,000 units by 2015.
To achieve that goal, the auto maker will aggressively expand its line-up to encompass more hybrid versions (an American favorite type of car) of the existing models. The increased target for the US might in the end force Audi to look for a site in the US where to erect its own facility.
"I think that our volume in the U.S. market can grow 50 percent over the next five years," Stadler told Autonews. "We can reach 200,000 units per year after 2015."
"Profitability is one of them but not the only important one. Customer satisfaction and quality are other important goals."
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