And the Award for the Best-Selling Volvo Goes to... the XC60

Volvo XC60 Black Edition 8 photos
Photo: Volvo
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Volvo has just broken its own record in terms of global sales. The Scandinavian carmaker reported never-before-seen figures. And the customers' favorite has remained the same as last year.
The moment Volvo decided to limit the speed of their cars down to 112 mph (180 kph) would be decisive, putting the sales at risk of going down. Yet the supposition turned out insubstantial and

Volvo sold 708,716 cars during 2023, which is an increase of 15 percent compared to the numbers in 2022 when 615,121 customers chose one of the carmaker's models.

It is an all-time-high sales record, and Volvo has an explanation for it: it is the electrified portfolio as well as the now more stabilized supply chain.

The Volvo-branded electric cars found 113,419 buyers in 2023, which is an increase of 70 percent compared to 2022 and 16 percent of all Volvo cars sold globablly. The carmaker also sold 152,561 plug-in hybrid examples, 10 percent more than the previous year. 76,015 of them went out in December, 5 percent more than in the same period of 2022.

Volvo had a good pace in Europe as well, with 294,794 cars going to customers on the Old Continent, 19 percent more than the previous year. 59 percent of them were models of the Recharge electrified lineup, which includes both electric and plug-in hybrid models.

There were 128,701 cars that were sold in the United States, up 26 percent from 2022. The brand also recorded an increase of 28 percent for the Recharge models in the States.

In 2023, Chinse customers bought 5 percent more cars than in 2022, amounting to a total of 170,091 units.

The XC60 is Mr. Popularity in the Volvo lineup

The XC60 reigned supreme in 2023 as well. It has obviously been the sweet spot for the Volvo customers. 228,646 of them bought the XC60 crossover in 2023, while there were 195,338 of them in 2022.

Next in line is the XC40, with 200,670 cars sold. 107,549 went for the XC90 flagship SUV. There were only 97,130 buyers in 2022.

In its first year on the market, the EX30 entry-level electric crossover convinced 606 customers. The model slotting at the opposite end of the lineup, the EX90 electric SUV has not hit the market yet.

Volvo had to delay production due to the lack of software development. Volvo's first vehicle with bi-directional charging capabilities will enter production in the first half of 2024, with deliveries starting early in 2025. The automaker has already opened order books.

The Scandinavians do not feel the impact of the decrease in popularity that the sedans have been going through worldwide for the past few years. 40,153 S60 examples were delivered last year, up from 2022's 39,503. Meanwhile, the S90 was chosen by 49,283 customers, 14.9 percent up from 2022.
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