Volvo Opens Order Books for the EX90 in the US, Prices Start at $76,695

Volvo doesn't joke around when it comes to the EX90, its flagship SUV. The model that claims to be the most technologically advanced series-production car on the planet debuted its North American career in Las Vegas during the Consumer Electronics Show, a fitting venue for a cutting-edge electric vehicle. The Swedish carmaker promised to open the order books this fall, with prices starting "under $80,000" for a "well-equipped EX90."

Volvo cares about its reputation, so it's keeping its promise by opening the EX90 order books just before December 1, which is technically still fall. Deliveries are delayed, though, with the EX90 arriving late next year as a 2025 model. That's more than half a year later than initially planned, with the safety tech integration cited as the culprit for this delay. Volvo also keeps another promise by pricing the EX90 from $76,695. Even by adding the destination charges ($1,295), the EX90 starts well below the $80K mark.

The only thing that is up for debate is the "well-equipped" part, but Volvo is scoring a win here, too. The Volvo EX90 is available in two trims, Plus and Ultra, with very few things to differentiate them and a very short list of optional equipment. This makes even the base-version EX90 feature-packed, especially at a price that significantly undercuts its archrivals, the Mercedes-Benz EQS SUV (starting at $104,400), BMW iX ($87,100), and even Tesla Model X ($79,990). Only Audi goes lower with the Q8 e-tron, starting at $74,400.

For $76,695, the Volvo EX90 offers a twin-motor setup with 402 horsepower and a 7-seat configuration that includes everything except the air suspension, soft-close doors, and massage front seats. For the luxurious 6-seater with captain's chairs on the second row, Volvo asks $500 more. The Ultra trim, which adds the aforementioned features plus 21-inch wheels, laminated glass for the side windows, and power-adjustable side support, starts at $81,045.

For $5,000 more, the Volvo EX90 Twin Motor Performance delivers 496 horsepower and nothing else. Regardless of the powertrain, the Volvo EX90 relies on the same 111-kWh battery pack to deliver up to 300 miles of range. The DC fast-charging capability tops at 250 kW, which is not very much compared to the best achievers like the Hyundai Ioniq 5/6 or Kia EV6.

Volvo fitted the EX90 with all the safety tech it could find, including sensors like LiDAR, radar, and cameras. Unlike Tesla, which aims to develop self-driving vehicles, Volvo sees technology as a support for the driver. The Volvo EX90 also uses the best automotive technologies when it comes to infotainment and convenience. Production is scheduled to start in the first half of next year at the Volvo Cars plant in Ridgeville, South Carolina.