The Urus may not be Lamborghini's first SUV, but it certainly is the most commercially successful product in the Raging Bull's current lineup. The Italian automaker from Sant'Agata Bolognese cracked 10,000 sales last year, and the Urus accounted for 6 out of every 10 deliveries.
More specifically, the Lamborghini-branded sibling of the Bentley Bentayga and Porsche Cayenne sold a grand total of 6,087 units in 2023. By comparison, Ferrari limits Purosangue to 20 percent of total sales. The Prancing Horse moved 13,663 vehicles last year, meaning that Purosangue sales cannot exceed 2,733 units at the current capacity.
Neither high-performance SUV features hybrid assistance, but Lamborghini will change that in the second half of 2024 for the 2024 model year. The Urus PHEV has been recently spied testing in Sant'Agata Bolognese in the form of a camouflaged prototype with different signature lighting from the outgoing Urus Performante and Urus S.
Confirmed to debut in the latter half of 2024 by none other than Lamborghini, the Urus PHEV – or whatever it's called – will be joined by a Revuelto-inspired supercar. Codenamed LB63x, the Huracan's long-awaited successor is a plug-in hybrid with a twin-turbo V8 rather than the Audi 5.2 TFSI we all know and love.
Turning our attention back to the Urus PHEV, the prototype captured on video by carparazzo Acriore further boasts a redesigned front bumper. The rear end, on the other hand, appears mostly unchanged from the Urus Performante and Urus S. Both of them feature a fuel door on the right rear quarter panel, whereas the Urus PHEV sweetens the deal with a charging port door on the left side.
Photo: Acriore on YouTube
Care to guess what other large sport utility vehicle developed with Volkswagen Group's blessing also sports a charging port door on the left rear quarter panel? If you thought about the 2024 Porsche Cayenne Turbo E-Hybrid, congratulations!
Revealed in August 2023, the most powerful series-production Cayenne of them all combines the Audi-Porsche V8 with a plug-in hybrid system for a combined 729 horsepower (split between the 591-hp engine and 174-hp electric motor). The 4.0-liter V8 and electric drive unit are limited to 700 pound-feet (950 Nm) of torque, which seems a lot.
It's not a lot, though, because the Cayenne Turbo E-Hybrid is listed with a DIN unladen weight of 2,570 kilograms or 5,666 pounds in old money. We can look forward to less weight from the Urus PHEV, but do not expect any miracles. The real thing, which is due in dealer showrooms for the 2025 model year, will be considerably heavier than the non-assisted Urus Performante and Urus S.
We can also expect a bit more oomph from its plug-in setup. Because the BMW XM Label (previously Label Red) packs 738 horsepower, one could argue that Lamborghini may be allowed to push this powertrain to at least 740 electrified ponies.
After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well. Full profile
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