Do you want to know more about what makes the US automotive market tick? Well, look no further than the crossover and truck sectors, as those are the most popular endeavors, right now.
Passenger cars are stepping back from the spotlight – not necessarily because they want to. And while some carmakers like Toyota don't want to abandon them without a fight, one of the Big Detroit Three had no problem ditching almost all – minus one – passenger car nameplates from its US lineup. As such, currently, Ford only sells the 2024 Ford Mustang in EcoBoost and Coyote V8 form, and nothing else.
The Blue Oval company is so enamored with all things crossovers, SUVs, and trucks they have also started reviving passenger car nameplates with an entirely different destination. For example, Ford has sold the Maverick as a compact car in North America and Brazil during the 1970s. Its modern reincarnation, though, has nothing to do with that, except it's still in the compact class. But, otherwise, we are dealing with a unibody pickup truck whose only rival is the less popular but ritzier Hyundai Santa Cruz.
On sale since the 2022 model year, the 2024 Ford Maverick now starts from an MSRP of just $23,400, with the 2.0-liter EcoBoost engine churning out 250 hp, while the previously standard 2.5-liter hybrid mill is now a bit more expensive ($24,900) for the base XL trim level. The Maverick XLT, where "comfort meets functionality," goes for $26,315 (EcoBoost) and $27,815, respectively.
Curiously, the top Maverick Lariat costs $34,135 with the 191-hp 2.5L hybrid and $34,855 with the EcoBoost. Additionally, you can add AWD for $2,220 on the XL EcoBoost, Advanced 4WD for the same MSRP on the XLT, and Lariat EcoBoost plus FX4 or Tremor off-road packages on the mid and top trims. That's not bad for options, right? Besides, there are a lot more goodies to spend your hard-earned cash on – like the XLT Luxury package, Black Appearance pack, plus lots of other separate options.
However, it seems that Ford doesn't feel that Maverick and Bronco customers have enough versions to choose from – they recently confirmed that new variants are coming for both nameplates. Even better, our spy photographer partners quickly spotted one of them testing in Michigan. Allegedly, according to the rumor mill, that's the fresh Ford Maverick 'Lobo,' a street-savvy pocket-sized pickup truck for urban dwellers. Of course, that also rattled the cage of the imaginative realm of digital car content creators.
The Halo oto channel on YouTube provides fresh automotive info corroborated with their virtual designs; now, there are some CGI ideas about the upcoming Maverick 'Lobo.' The word means 'wolf' in Spanish and Portuguese, but their unofficial vision looks as scary as one dressed in sheep's clothes. Anyway, do take all this with a pinch of salt, as nothing is official from the Blue Oval company just yet.
The Blue Oval company is so enamored with all things crossovers, SUVs, and trucks they have also started reviving passenger car nameplates with an entirely different destination. For example, Ford has sold the Maverick as a compact car in North America and Brazil during the 1970s. Its modern reincarnation, though, has nothing to do with that, except it's still in the compact class. But, otherwise, we are dealing with a unibody pickup truck whose only rival is the less popular but ritzier Hyundai Santa Cruz.
On sale since the 2022 model year, the 2024 Ford Maverick now starts from an MSRP of just $23,400, with the 2.0-liter EcoBoost engine churning out 250 hp, while the previously standard 2.5-liter hybrid mill is now a bit more expensive ($24,900) for the base XL trim level. The Maverick XLT, where "comfort meets functionality," goes for $26,315 (EcoBoost) and $27,815, respectively.
Curiously, the top Maverick Lariat costs $34,135 with the 191-hp 2.5L hybrid and $34,855 with the EcoBoost. Additionally, you can add AWD for $2,220 on the XL EcoBoost, Advanced 4WD for the same MSRP on the XLT, and Lariat EcoBoost plus FX4 or Tremor off-road packages on the mid and top trims. That's not bad for options, right? Besides, there are a lot more goodies to spend your hard-earned cash on – like the XLT Luxury package, Black Appearance pack, plus lots of other separate options.
However, it seems that Ford doesn't feel that Maverick and Bronco customers have enough versions to choose from – they recently confirmed that new variants are coming for both nameplates. Even better, our spy photographer partners quickly spotted one of them testing in Michigan. Allegedly, according to the rumor mill, that's the fresh Ford Maverick 'Lobo,' a street-savvy pocket-sized pickup truck for urban dwellers. Of course, that also rattled the cage of the imaginative realm of digital car content creators.
The Halo oto channel on YouTube provides fresh automotive info corroborated with their virtual designs; now, there are some CGI ideas about the upcoming Maverick 'Lobo.' The word means 'wolf' in Spanish and Portuguese, but their unofficial vision looks as scary as one dressed in sheep's clothes. Anyway, do take all this with a pinch of salt, as nothing is official from the Blue Oval company just yet.