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2024 Ford F-150, America's Best-Selling Truck, To Debut at the Detroit Auto Show

Ford F-150 9 photos
Photo: Ford
2021 Ford F-1502021 Ford F-1502021 Ford F-1502021 Ford F-150Ford F-150 LightningFord F-150 LightningFord F-150 RaptorFord trademarked the name Flash
Ford has been working intensely on the 2024 F-150, and America's best-selling pickup truck series is almost ready for debut. It will happen soon: this fall, at the Detroit Auto Show.
What we know so far about the mid-cycle refreshed F-150 is that the lineup starts with the base XL trim, going upwards pretty much through the same trims as before, to Tremor, Lariat, Platinum, Raport, and the range-topping Raptor R.

CEO Jim Farley has confirmed, during Ford's second quarter earnings call, that the refreshed F-150 will make its global debut in Detroit. The auto show is set to take place this September. A new hybrid variant is also part of the plan. It might get either a toned-down version of the Raptor's 3.5-liter EcoBoost V6 or, most likely, the 2.7-liter EcoBoost engine, depending on where in the lineup this variant will slot.

The super popular series will get several tweaks in terms of design as well. Ford restyled the LED headlights as well as the taillights, which will sport new graphics, but also the front fascia. We might have to deal with a backlit Ford logo in the radiator grille. 22-inch wheels will be available in the lineup.

Depending on the trim, customers will get either a horizontal or a vertical touchscreen, which might display the Google-based infotainment system instead of the typical Sync-based software.

Ford will be launching a new generation F-150 in 2026. But before that happens, we'll get to see the facelifted version of the fourteenth generation, at the Detroit Auto Show, set to take place between September 13 and 24. The current generation of the pickup truck entered production in 2020 as a 2021 model, so for the moment, we can call it anything but "outdated."

Meanwhile, Ford will be ramping up the hybrid lineup, slowing down on EVs production. The electric vehicles, which have been all the rage for the past few years, are not as popular as before. The EV hype has passed, and EV sales are slowing down, with Ford Mustang Mach-Es piling up at dealers.

FoMoCo was planning to build 600,000 EVs every year by the end of 2023, targeting two million examples by 2026. Now they know for sure that it is not going to happen any time soon.

Meanwhile, Ford has trademarked the F-150 Flash designation, with a patent application filed in June, hinting that a new version might be on the way. We have the electric Lightning with a very relevant name. So we would not be surprised if the Flash comes as the new hybrid that Jim Farley mentioned. If it comes with the facelift, it will surely show up as an electrified or electric version in the lineup with the fifteenth generation in 2026.
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