Subaru is perhaps the last bastion of love for Japanese imports. Because after all, nobody really loves their Toyota Camry, not like the millions of Impreza club members do with their rides. The automaker also knows how to stay connected with its fans and has never strayed too far from the proven formula. You can see that in their commercials as well, like this one for the all-new 2015 Outback.
Directed by cinematographer Lance Acord , who's worked on movies like Lost in Translation and Where the Wild Things Are, the commercial titled "Memory Lane" offers a different look at our favorite Subaru wagon turned crossover, one that involves three generations on a spiritual journey with a difference.
Subaru knows that most of its buyers were raised by the hippie generation on the Doors, Janis Joplin and Jimi Hendrix. And because family is what most of this brand's buyers are all about, the commercial takes us down "Memory Lane" on a road trip where hippie grandma shares the secrets of her generation with her granddaughter. The conclusion? Grandma and grandpa met under a tree at Woodstock, and the rest is history… family history.
“The all-new Outback embodies adventure and the new campaign demonstrates how the Outback is ‘Built to take you to the place you've never been’,” said Alan Bethke, vice president of marketing for Subaru. “This new generation Outback delivers SUV and crossover characteristics that consumers want while also providing carlike fuel economy and handling,” Bethke added.
The Outback is all-new and arguably much better looking for the 2015 model year. Compared to the previous model, it takes on more of a crossover appearance, which Subaru dubbed as the world's first Sport Utility Wagon. On sale since June, this permanent all-wheel drive machine is priced from $24,895. Standard equipment includes power windows and locks, air conditioning and a 6.2-inch color display for the infotainment system. A four-speaker audio system is fitted and comes with the usual USB, iPod and Aux connectivity.
Engine choices continue to include a 2.5-liter boxer available almost across the whole range and a more powerful 3.6-liter on the top-spec Outback Limited, which gets twin exhausts and HID low beam headlights with automatic height adjustment control from $32,995.
Editor's note: Woodstock, New York? That's definitely California in the video. This ad is probably factually wrong, but very entertaining.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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