2014 Chevrolet Corvette Getting $10K Dealer Markups?

2014 Corvette Stingray 1 photo
Photo: Chevrolet
Planning to run over at a Chevy dealer near you for a 2014 Corvette Stingray? Then be prepared for a $10,000 price hike, because rumor has it some Corvette sellers are into quick profit as the seventh-generation version is getting ready to arrive in showrooms.
According to Automotive News, certain Chevrolet dealers that are allowed to sell Corvettes (the company announced that not all sellers will get the sportscar on their showroom floor) are applying markups between $10,000 and $20,000 over the vehicle’s starting price, which stands at $51,995 for the coupe and $56,996 for the convertible.

Interestingly enough, some dealers have sent mystery shoppers at rival stores for price quotes on the 2014 Corvette only to apply a lower markup. “If the competition is charging $15,000 above, we’ll charge $7,500,” a manager at a Chevy dealerships that requested to remain anonymous told our source.

The 2014 Corvette Stingray is expected to arrive in dealerships next month. Only about 12,000 units of the seventh-generation sportscar will be built this year.

Story via AutomotiveNews
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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