Photo: Buick
General Motor unveiled the 2013 Buick Enclave on April 3rd last year, before its debut at the 2012 New York Auto Show. One year on, the model is enjoying great success on the North American market.
Sales of the Enclave began and 2007 and rose continuously until they topped in 2012. But this new model revitalized the brand and increased its sales by 40 percent. What’s more, customers are showing loyalty to the Enclave, as almost four in ten owners traded in their old Enclave for new ones.
“The new Enclave is the first model in the second generation of the modern, rejuvenated Buick brand,” said Tony DiSalle, vice president of Buick Marketing. “In previous years we’ve talked about the new, younger, luxury-minded buyers coming to Buick for the first time. With the redesigned Enclave, we’re still seeing those new buyers, but we’re now also seeing the buyers who gave us a try with the first Enclave stay with us.”
The 2013 model features a revised body, featuring a bigger chrome grille, xenon headlights with LED accents and LED taillights. One of its coolest tech features is the industry-first front center airbag.
“The new Enclave is the first model in the second generation of the modern, rejuvenated Buick brand,” said Tony DiSalle, vice president of Buick Marketing. “In previous years we’ve talked about the new, younger, luxury-minded buyers coming to Buick for the first time. With the redesigned Enclave, we’re still seeing those new buyers, but we’re now also seeing the buyers who gave us a try with the first Enclave stay with us.”
The 2013 model features a revised body, featuring a bigger chrome grille, xenon headlights with LED accents and LED taillights. One of its coolest tech features is the industry-first front center airbag.
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