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2011 Life Ball MINI Red Mudder by DSQUARED2 Unveiled

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This year’s Life Ball charity event took place the past weekend, with a specially dedicated MINI vehicle being created to generate funds for projects battling AIDS. The one-off 2011 Life Ball MINI car was created this year by Canadian designer duo DSQUARED2, who have made a MINI Cooper S ready for adventure.

Key features include the front guard, rally headlamps, tinted side windows with grilles and the spare tire on the tailgate. But that’s not all: the vehicle’s raised chassis and deep-tread all-terrain tires are also among the highlights.

When it came to the interior, the two designers similarly scrutinized every detail. If road signs are unclear, there’s a compass to help you head in the right direction, while floormats made of structured aluminum sheeting protect the inside from dirt. The trademark DSQUARED2 maple leaf on the leather head restraints and the side doors rounds off the cabin of the car.

The designers, Dean and Dan Caten, are delighted with the result: “Our MINI ‘Red Mudder’ is 100 per cent DSQUARED2.”

Since 2001 more than half a million euros has been generated by these specially styled Life Ball MINI models on behalf of Aids Life.

“MINI has been a partner of the Life Ball for 11 years and each year it demonstrates anew its creativity, enthusiasm and passion for this good cause,” stated Gery Keszler, the founder and organiser of the Life Ball, “This year’s Life Ball MINI designed by DSQUARED2 provides further persuasive evidence of this.” In previous years, designers such as Agent Provocateur, Donatella Versace, Diesel, Missoni and Gianfranco Ferré obliged with their own designs for a Life Ball MINI.
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