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2010 Honda Element Gets Dog Friendly Equipment

Japanese manufacturer Honda has just revealed details on its latest addition to the Element lineup, namely a new 2010 equipment destined to increase accommodation and comfort for dogs and their owners. The American division of Honda announced that the 2010 Element will go on sale starting mid-October, while the Dog Friendly equipment will become available on November 16, at a MSRP of $995. The new equipment will be incorporated into the Element EX and will allow a secure transportation of a dog in the cargo area within a nylon-webbed car kennel, which also prevents the dog to reaching the driver. However, the dog does not seem to be included in the package as well... “The Honda Element has long been recognized as an accommodating vehicle for people with active lifestyles involving sports and hobbies,” said Vicki Poponi, assistant vice president of Product Planning for American Honda. “The new Dog Friendly Element takes that concept to a whole new level with specially designed features for dogs and their owners.” The Element EX is also fitted with a water resistant urethane-coated utility floor that can be easily wiped down and seat fabric that resists moisture. Moreover, in event of a frontal collision, the kennel is intended to help restrain the dog behind the rear seats, reducing the chance for the pet getting injured. Major components of the 2010 Honda Dog Friendly Element include:
  • a soft-sided cargo area car kennel made from seat belt-grade netting;
  • a cushioned pet bed in the cargo area with an elevated platform;
  • a 12V DC rear ventilation fan;
  • second-row seat covers with a dog pattern design (matches the bed fabric);
  • an extendable ramp (stores under the pet bed platform);
  • all-season rubber floor mats with a toy bone pattern;
  • a spill-resistant water bowl; and
  • Dog Friendly exterior emblems (driver’s side and rear).
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