2010 Honda CR-Z Hybrid Coupe Launch Movie

The promo video for the new Honda CR-Z, made in collaboration with Gaucho Productions, was launched onto the web this week. The 90-second videoclip, capturing the dynamic, aesthetic and environmental qualities of Honda’s first sporty hybrid, will be used across Europe, the Middle East and Africa for marketing purposes.

Directed by Ben Hume-Paton and produced by Kwok Yau, the film was shot over a day and two nights in southern Spain, using a mix of the Red Camera, Panasonic 3700 and Canon 7D. The team at Gaucho Productions created their own mix of smoke, mirrors and laser light to help them highlight the CR-Z.

“The unusual concept of a stylish, sporty hybrid offered us a great opportunity to push the boundaries. Although this is a fantasy drive we wanted to make it look as real as possible, which meant creating our own laser light show on the Spanish coast. The Honda CR-Z is a fun, engaging car and we’re confident we’ve captured its unique spirit in a film that challenges and entertains,” Alistair Weaver, managing director, Gaucho Productions, said in a release.

“Gaucho have now produced a series of launch films for us and we’re always impressed by their creativity, dedication and attention to detail. They’re great to work with and it’s always a delight to arrive on set and see our latest creation take shape. The CR-Z is a very important car for Honda and this film communicates our core messages in a stylish, innovative and successful way,”
stated Laura Price, social media manager, Honda Motor Europe.

The narrative describes an epic journey that begins at dawn and continues through the night, during which the viewer’s perception of reality is challenged...

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