2009 Ford Fiesta Wins red dot Award

The new Ford Fiesta has just received the prestigious "red dot" award for international product design, a verdict of 28 leading designers and design experts from 19 countries, as the American automaker explained in a statement for the press. No less than 3,231 submissions were received from 49 countries for the 2009 award, with Ford Fiesta among the few models to be praised for the its design.

"We are delighted not only to receive this important award but also by the growing list of accolades given to the new Fiesta," said Martin Smith, Executive Design Director, Ford of Europe. "It is particularly encouraging to see that our new small car was singled out for its innovative, expressive design by some of the world's leading designers."

Ford Fiesta is now joining a selected group of popular models that received the red dot award, including Maserati Quattoporte, Mercedes R-Klasse and Lamborghini Murcielago Roadster.

"Kinetic design's new and successful form language defines the new Fiesta and brings it into the new Ford product family," explains Martin Smith. "It is a language that visualises the leading driving dynamics of Ford cars by delivering bold, confident and individual design."

Aside from this fact, Ford Fiesta is indeed a highly popular model in Europe as the company delivered a total of 117,000 units since August last year. More importantly, Ford also plans to bring the new Fiesta in non-European markets as parts of a broader campaign to refresh product lineups with newer and fuel-efficient models. The United States for instance will receive the new Fiesta in 2010, with the Cuautitlan, Mexico production facility to produce the car in both hatchback and sedan versions.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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