1950 Ford Custom Deluxe Is Shoebox Magic With Mercury Heart

1950 Ford Custom Deluxe 12 photos
Photo: Hemmings
1950 Ford Custom Deluxe1950 Ford Custom Deluxe1950 Ford Custom Deluxe1950 Ford Custom Deluxe1950 Ford Custom Deluxe1950 Ford Custom Deluxe1950 Ford Custom Deluxe1950 Ford Custom Deluxe1950 Ford Custom Deluxe1950 Ford Custom Deluxe1950 Ford Custom Deluxe
We are used to talking about cars made from the late 1950s and the early 1960s. By that time, the industry had stabilized enough, in terms of both sales and design, so the world now had machines and nameplates that would live on for decades.
But before we got the cars and trucks we now love and cherish, a lot of trial-and-error ideas came and went. Over at Ford, one of the cars credited to have given birth to the more streamlined, easy-on-the-eye vehicles of the modern age is the one of the late 1940s and early 1950s.

A classic in some sense, the 1949-1951 Ford has a niche of its own on the present-day market. It’s not that visible as others, but it exists, and from time to time, it lets out things like this here 1950 Custom Deluxe. Custom Deluxe is how Ford called the top trim of the range back then.

The one we have here is Custom both by name and by design. Described as “a traditionalist mild custom finished in a rich, but highly impactful, combination of colors,” the build retains the classic looks of the shoebox Ford to such an extent it’s hard to tell the difference.

There is, of course, the new look the car got thanks to the clever use of materials and colors, but the biggest change is an invisible one. Under the hood, the Custom no longer deploys the stock 239-ci (3.9-liter) unit, but the Mercury version of the engine, bored and stroked to 276-ci (4.5-liter) and linked to a five-speed manual transmission once deployed on a Mustang, and 8-inch rear.

As you see it, the 1950 Ford Custom Deluxe is for sale as part of an online auction. At the time of writing, there is a little over a day left in the process, and the highest someone is willing to pay for the car is $12,000.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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