Photo: dafont.com
The “Electra” name not new, as it is associated with a range of large cars built by GM sub-brand Buick, between 1959 and 1980. However, GM have recently filed for a trademark on the name, for possible use in an unknown future model.
The name does subtly hint at electricity, so it’s only a fair guess that the Electra could be GM’s second ‘ultra-green’ offering, joining the range as a more upmarket Volt, sold as a more luxurious Buick. Speculation also suggests that the name may, in fact, be attributed to a new Tesla Model S-rivaling sedan made by the US giant, and that it may, in fact, use the platform of the 2013 Chevy Malibu as a base - which would sadly translate into a front-wheel drive vehicle, unfit to really challenge the Tesla.
This is a smart marketing move by GM, by maintaining this name of electric and historic resonance, it will definitely add to the appeal of the future car to bare the ‘Electra’ name. A question does begin to creep into our minds, though: Will they be using Carmen Electra in their future promotional material for the vehicle?
Story via motorauthority.com
This is a smart marketing move by GM, by maintaining this name of electric and historic resonance, it will definitely add to the appeal of the future car to bare the ‘Electra’ name. A question does begin to creep into our minds, though: Will they be using Carmen Electra in their future promotional material for the vehicle?
Story via motorauthority.com
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