Photo: Peugeot
Peugeot, the number two European carmaker and General Motors, currently the world’s largest automaker by volume, are analyzing the idea of establishing an alliance, with various sources reporting that the two companies are in advanced talk on the subject.
The Peugeot Citroen Alliance has already established various partnerships with other carmakers, such as BMW, Ford and Toyota, but it seems that the tie-up with GM would go beyond this stage.
Both companies would benefit from such a move and both need help in certain areas. While GM has made a strong comeback, but its European division, which includes Opel and Vauxhall, has been registering loses in the past years. Peugeot has a strong image in Europe, despite the fact that it has posted a loss last year, so it could help GM, while the two companies could also share R&D activities.
Both companies would benefit from such a move and both need help in certain areas. While GM has made a strong comeback, but its European division, which includes Opel and Vauxhall, has been registering loses in the past years. Peugeot has a strong image in Europe, despite the fact that it has posted a loss last year, so it could help GM, while the two companies could also share R&D activities.
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