GM today nonchalantly drops the fact that Cadillac is the most desirable brand in America when you ask men. They do drop a bit of information about a study and spice things up with a few sales figures, but we only want to know one thing: were all the men that were asked over 70 or something?
“The 2012 “Most Desired Brands in the U.S.” survey was conducted by the global strategic neuro-insight firm Buyology Inc and uSamp, which measured personal and emotional connections to 220 well-known brands across 10 industries,” according to Cadillac.
So apparently, everybody want to be a Cadillac owner, but only 6.8 percent more people bought them in 2011 compared to 2010. This being below the luxury industry average last year.
So apparently, everybody want to be a Cadillac owner, but only 6.8 percent more people bought them in 2011 compared to 2010. This being below the luxury industry average last year.