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Cadillac Is Most Desirable Car Brand in US

Cadillac SRX 1 photo
Photo: Cadillac
GM today nonchalantly drops the fact that Cadillac is the most desirable brand in America when you ask men. They do drop a bit of information about a study and spice things up with a few sales figures, but we only want to know one thing: were all the men that were asked over 70 or something?
“The 2012 “Most Desired Brands in the U.S.” survey was conducted by the global strategic neuro-insight firm Buyology Inc and uSamp, which measured personal and emotional connections to 220 well-known brands across 10 industries,” according to Cadillac.

So apparently, everybody want to be a Cadillac owner, but only 6.8 percent more people bought them in 2011 compared to 2010. This being below the luxury industry average last year.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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