Photo: GM
Cadillac has great ambition and the company seems to be using a down to earth approach, being aware of the many things that have to come together in order for it to be successful on the market.
One of these things is having diesel engine on the European market in order to be able to fully compete with brands like BMW or Mercedes-Benz and, believe it or not, Caddy seems ready for such a move.
During an interview for Autonews at the LA Auto Show, Cadillac’s marketing VP, Don Butler, said that the brand is pondering the idea of using oil burners.
“We absolutely mean it when we say we aim to compete with the best of the best without compromises. If that means making the right powertrain choices, then those are the choices we will have to make”, the executive said.
He explained that, for now, Caddy is only thinking about adding diesels for markets outside North America, but this could change.
Cadillac has tried to bring diesels to the US back in the late 1970s, when the move allowed it to meet 1978 CAFE (Corporate Average Fuel Economy)standards brought by the fuel crisis, but it failed due to the reliability issues of the poweplants. However, diesel engines have come an incredibly long way since then and this would certainly not be the case, should the brand pull a similar stunt now.
During an interview for Autonews at the LA Auto Show, Cadillac’s marketing VP, Don Butler, said that the brand is pondering the idea of using oil burners.
“We absolutely mean it when we say we aim to compete with the best of the best without compromises. If that means making the right powertrain choices, then those are the choices we will have to make”, the executive said.
He explained that, for now, Caddy is only thinking about adding diesels for markets outside North America, but this could change.
Cadillac has tried to bring diesels to the US back in the late 1970s, when the move allowed it to meet 1978 CAFE (Corporate Average Fuel Economy)standards brought by the fuel crisis, but it failed due to the reliability issues of the poweplants. However, diesel engines have come an incredibly long way since then and this would certainly not be the case, should the brand pull a similar stunt now.
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