Photo: GM
Cadillac has been aiming to register hefty exports for over 20 years and had had high ambitions that have not been turned into reality, but it seems that the company might seem its dream come true thanks to the booming Chinese market, as Automotive News writes.
Dan Butler, vice president of Cadillac marketing, told the aforementioned source that Cadillac's exports could exceed its US sales volume by the end of the decade.
Last year, the carmaker sold 30,000 vehicles outside its domestic market, but for this year, the company thinks it will register a figure of 50,000 units, while its 2011 US sales are expected to sit at 150,000 units.
Over half of the aforementioned units will be sales on the Chinese market, the company's greatest export one.
Like we said, China is just a step in this strategy, as Cadillac plans to truly go global.
Dan Butler, vice president of Cadillac marketing, told the aforementioned source that Cadillac's exports could exceed its US sales volume by the end of the decade.
Last year, the carmaker sold 30,000 vehicles outside its domestic market, but for this year, the company thinks it will register a figure of 50,000 units, while its 2011 US sales are expected to sit at 150,000 units.
Over half of the aforementioned units will be sales on the Chinese market, the company's greatest export one.
Like we said, China is just a step in this strategy, as Cadillac plans to truly go global.
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