The new ad, titled Discover Beauty, maintains the same let's call it respect for German engineering, but this time takes us in the interior of the car. The ad will run accompanied by both unconventional and traditional advertising outlets, including digital, social and mobile activities, TV ads and outdoor advertising.
“The first of the Regal television commercials will allow consumers to discover the all-new Regal sport sedan,” Craig Bierley, Buick advertising director explained how the whole advertising offensive will go.
“The subsequent television spots and the advertising campaign will present the Regal in a range of mediums that will allow consumers the ability to draw their own conclusions on the vehicle.”
The Opel Insignia based Buick Regal is available in the US with two engine choices, a 2.4l Ecotec direct injected unit and a 2.0L Ecotec turbocharged and direct injected powerplant. Both engines can be converted to run on E85, but they provide an acceptable fuel consumption rating when in normal mode as well: 30 mpg on the highway with the 2.4l and 29 mpg highway with the 2.0l turbo engine.
The model will initially be offered only in premium CXL trim, for $26,995, including $750 destination charge. The CXL turbo model, to be added at a later date, will retail starting from $29,495, including $750 destination charge.
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