“The first of the Regal television commercials will allow consumers to discover the all-new Regal sports sedan’s German inspired engineering and performance,” Craig Bierley, Buick advertising director said in a statement.
“The subsequent television spots and the advertising campaign will present the Regal in a range of mediums that will allow consumers the ability to draw their own conclusions on the vehicle.”
The video spot is part of the advertising offensive meant to promote the Regal. Aside from other spots to be released this month, the campaign includes digital, social and mobile activities, TV ads in both network and cable original programming, as well as an aggressive outdoor advertising.
As we will see in the months to come, GM will, perhaps for the first time, make use of the fact that the Regal is a re-badged Opel Insignia to advertise its product.
The Buick Regal will sell in the US starting at $26,995, including a $750 destination charge (CXL trim). The CXL turbo will sell starting from $29,495, including a $750 destination charge.
The car is powered by a 2.4l Ecotec direct injected engine with 182 horsepower, with a 2.0l Ecotec turbocharged and direct injected engine (220 horsepower) to become available in late-summer 2010.
GM will make both units available with gasoline and E85 ethanol, making the turbo unit its first series production E85 turbocharged and direct injected engine.
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