'So Connected, You're Free' Is BMW's New Campaign
25 Oct 2013, 09:33 UTC · By: Gabriel Nica / Since BMW worked really hard at turning the iDrive system into a class leading infotainment system, the company is now struggling to make people more aware of the great things they can achieve by us...
BMW Uses Einstein for New Smart Mobility Campaign
15 May 2013, 15:30 UTC · By: Gabriel Nica / Following BMW CEO Norbert Reithofer's statement at the BMW Shareholders Meeting, the BMW Group started a new campaign to bring further attention on the pressing issues of smart mobility. It&...