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BMW Uses Einstein for New Smart Mobility Campaign

Following BMW CEO Norbert Reithofer's statement at the BMW Shareholders Meeting, the BMW Group started a new campaign to bring further attention on the pressing issues of smart mobility.
Albert Einstein 4 photos
Photo: BMW
BMW i Mobility Campaign PosterBMW i Mobility Campaign PosterBMW i Mobility Campaign Poster
It's no surprise that in order to keep the CO2 emission levels within the required limits in the future, most of the cars will definitely have to adapt and adopt a hybrid drivetrain. Being the 'ahead of its time' company that it is, BMW is already paving the road for these future plans.

Their new campaign called "Driving the Next Movement" highlights famous, historically-significant revolutions and draws a similarity to the pioneering character of BMW i. The way they chose to bring this endeavor to people's attention is by using various print ads, internet banners and social media advertising.

“The BMW Group’s vision is to shape the mobility of the future. With our clear focus on premium, sustainable mobility, we, as a company, drive change and are providing innovative solutions,” says Bill McAndrews, Vice President Communications Strategy, Corporate and Market Communications at BMW Group.

This new campaign is supposed to make the public aware of the position of the BMW parent brand and its sustainable, future-oriented division, BMW i.
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