With all the advancements in connectivity systems for cars it is now possible to even shop and pay using only a car's embedded systems. GM’s Marketplace, a service the American company calls “the industry’s first in-vehicle commerce platform,” is just the beginning of a trend that is likely to expand in the coming years.
Launched in 2017 on most of GM’s cars, the Marketplace has until recently focused on retailers and gas stations, adding in time even big names of the food industry like Dunkin’ Donuts or Applebee’s.
Last year, the system was expanded even further by allowing in-dash fuel payment in collaboration with Shell.
As of this week though, it also becomes possible to order pizza using the car's existing systems. Industry giant Domino’s was added to the roster of Marketplace partners, making it possible for the first time to order pizza using an in-car solution, one that is independent of a mobile device.
For this feature to work, drivers will first have to set up a Pizza Profile with Domino’s using a computer or the Domino’s app. By doing so, they can set up their preferred delivery address, stores and payment method.
Once that is done, the system is good to go and will allow pizza to be ordered in advance so that it is either ready to be picked up or already delivered when the driver gets home.
“Domino’s has offered pizza lovers innovative ordering and delivery options for years. At the same time, Chevrolet put technologies in place that allows us to add capabilities to vehicles already on the road, like the ability for our drivers to order pizza through the touchscreen,” said in a statement Scott Goddard, Chevrolet Marketplace business leader.
“This new in-vehicle solution is a natural collaboration that both Chevy drivers and pizza connoisseurs can enjoy.”
Last year, the system was expanded even further by allowing in-dash fuel payment in collaboration with Shell.
As of this week though, it also becomes possible to order pizza using the car's existing systems. Industry giant Domino’s was added to the roster of Marketplace partners, making it possible for the first time to order pizza using an in-car solution, one that is independent of a mobile device.
For this feature to work, drivers will first have to set up a Pizza Profile with Domino’s using a computer or the Domino’s app. By doing so, they can set up their preferred delivery address, stores and payment method.
Once that is done, the system is good to go and will allow pizza to be ordered in advance so that it is either ready to be picked up or already delivered when the driver gets home.
“Domino’s has offered pizza lovers innovative ordering and delivery options for years. At the same time, Chevrolet put technologies in place that allows us to add capabilities to vehicles already on the road, like the ability for our drivers to order pizza through the touchscreen,” said in a statement Scott Goddard, Chevrolet Marketplace business leader.
“This new in-vehicle solution is a natural collaboration that both Chevy drivers and pizza connoisseurs can enjoy.”