Mercedes-Benz USA has just launched a campaign that could easily be described as reversed Instagram. While the aforementioned application is used to bring reality into the digital world, the carmaker is now willing to bring the CLA from instagram into real life.
Mercedes has invited five of Instagram’s best photographers to spent five days (each) behind the wheel of the CLA. These are people with over 500,000 followers and the one that gets the most likes during their week can “keep the car”. In translation, he or she will receive a three-year lease on the CLA.
What’s more, Mercedes also offers you a chance to get your hands on a CLA, with your Instagram profile being the way to achieve it. You can find out more details about this here.
In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist. Full profile
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