Photo: Lexus via Instagram
Adding another reason in proving its modern and stylish approach to car making, Lexus has recently stepped in Hipsterland, a realm also known as Instagram.
While the automaker won’t post random dishes on their page (at least we hope so), Lexus will enchant our eyes with its newest vehicles in the range, where bold designs will meet the social media website’s photo filters to create eyecandies.
In a unique collaboration, Lexus teamed up with auto specialists from MotorTrend and ArrestedMotion.com, who received the first Kogeto’s “Joey” panoramic cameras to start showcasing the stunning design of the 2014 Lexus IS.
“Lexus vehicles have new, innovative technology and bold designs and that spirit is driving new, bold partnerships, as well,” said Brian Smith, vice president of marketing for Lexus. “The creativity and technology of the Joey images on our Instagram channel will encourage design- and performance-attuned car buyers to see the 2014 Lexus IS from a new perspective.”
If you haven’t heard already, the Kogeto Joey camera is a pretty amazing add-on device for the iPhone, which attaches to its camera and allows 360 degrees filming! Sounds confusing? Its just like Google Earth’s Street View, but instead of still images you can enjoy HD footage while you can pan the view in every direction.
See some pictures from Lexus’ photo shooting in the photo gallery bellow and visit their Instagram official page here.
In a unique collaboration, Lexus teamed up with auto specialists from MotorTrend and ArrestedMotion.com, who received the first Kogeto’s “Joey” panoramic cameras to start showcasing the stunning design of the 2014 Lexus IS.
“Lexus vehicles have new, innovative technology and bold designs and that spirit is driving new, bold partnerships, as well,” said Brian Smith, vice president of marketing for Lexus. “The creativity and technology of the Joey images on our Instagram channel will encourage design- and performance-attuned car buyers to see the 2014 Lexus IS from a new perspective.”
If you haven’t heard already, the Kogeto Joey camera is a pretty amazing add-on device for the iPhone, which attaches to its camera and allows 360 degrees filming! Sounds confusing? Its just like Google Earth’s Street View, but instead of still images you can enjoy HD footage while you can pan the view in every direction.
See some pictures from Lexus’ photo shooting in the photo gallery bellow and visit their Instagram official page here.
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