Win a Fabia vRS through New Skoda Puzzle Campaign

Following the agreement to sponsor the US Crime Drama on Channel 5, the British division of Skoda also announced the launch of a new interactive campaign that will run for 11 weeks and offer the chance to win a new Fabia vRS. Dubbed Skoda Puzzle, the campaign will link the TV idents to an online trail to find the location of a hidden virtual Skoda car.

Participants will be encouraged to follow the trail through to its final week in early July, they will be able to ‘talk to’ Skoda Puzzle, discuss the clues with fellow detectives, and find extra clues, hints and content.

Tying in with the crime drama theme of investigation and puzzle solving, the idents will put the viewer in the role of detective, giving a new clue to the whereabouts of the hidden virtual car each week. The first new set of idents will air on Monday every week.

TV viewers will then have a chance to see the clue across all US Crime Drama on Channel 5 programming throughout the week. After solving the answer to the week’s puzzle, the participant must enter it on Skoda’s YouTube channel in order to progress to the next week of the trail.  As the weeks go on, the answers to the ident clues will bring the participants closer and closer to the exact location of the virtual car.

Bonus online competitions, quizzes and polls will also be run through these social media channels to encourage engagement and reward the keenest of participants.

Users will be able to watch the TV idents and enter their answer on Skoda’s YouTube channel. Users’ online experience will be extended through the dedicated social media channels which will support the campaign: a Skoda Puzzle Facebook page and a Skoda Puzzle Twitter account.