Volvo Turning to the Internet to Boost Sales, Turns Away from Auto Shows

Volvo concept grille 1 photo
Photo: Volvo
You might be thinking “Oh no, this must be a revolution! Every automaker will start ditching its dealership sales and move on to the Internet.” Sadly for some, this won’t happen too soon and the thing Volvo is doing here isn’t the same with what Tesla does with its Internet sales.
You see, Volvo needs to cut some costs and boost sales volumes to get back on track. And some expenses could be prevented by not showing up at each end every auto show in a year’s time, events that usually suck up a lot of budget.

This means Volvo will start a bigger online marketing campaign, which could have a better result for the amount of investment since every god damn thing now happens on the Internet. The company also envisions online sales to be gradually introduced.

"The plan is to have all of our car lines in all our markets offered digitally," Volvo sales chief Alain Visser said.

Don’t worry though, as dealerships will remain viable and fully functional. Even if you buy the car online, you’ll get it via a dealership close to you according to Visser’s explanation: "We don’t see a car distribution network without dealers in the foreseeable future.”

So expect Volvo to be present only at one auto show per year in each of its main markets - Asia, Europe and North America.
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