Photo: Catalin Garmacea
Founded in March 2010 with the funky DS3, the DS family is a little posher than the average C3 or so wants the automaker for us to think. To be utmost frank, the DS range isn’t that wow when compared to the normal lineup of models produced by Citroen.
With sales volumes continuing to plummet everywhere except for China, the PSA Group brand decided to get around the unsatisfactory sales results of DS vehicles by turning it into a standalone brand. Yup, Citroen will continue to produce these things, but DS cars won’t sport any Citroen badges.
Marketing works in mysterious ways, especially in the automotive realm, but this is getting out of hands and rebranding your products won’t get you too far, dearest Citroen. The DS brand already has 20 dealer locations in China, the only country where these vehicles sell by the bucketload, while European countries will see the opening of 50 dedicated DS dealership locations throughout next year.
Whereas the Chinese are offered specialized products such as the DS 5LS and DS 6 SUV, Citroen is offering the same old DS3, DS4 and DS5 in Europe. We’re not so sure if a simple rebranding will turn DS from posh volume carmaker to premium automaker. To do this, Citroen is gearing up for the offensive.
Insider sources close to Citroen told Autoexpress that the DS brand plans to develop a plethora of new models in the next 5 years or so. According to that report, 6 all-new models will be developed and launched in half a decade. One of them will be a global SUV (probably the Chinese DS6), while the other will be a sporty coupe inspired by the DS Divine Concept we’ve seen at this year's Paris Motor Show.
Marketing works in mysterious ways, especially in the automotive realm, but this is getting out of hands and rebranding your products won’t get you too far, dearest Citroen. The DS brand already has 20 dealer locations in China, the only country where these vehicles sell by the bucketload, while European countries will see the opening of 50 dedicated DS dealership locations throughout next year.
Whereas the Chinese are offered specialized products such as the DS 5LS and DS 6 SUV, Citroen is offering the same old DS3, DS4 and DS5 in Europe. We’re not so sure if a simple rebranding will turn DS from posh volume carmaker to premium automaker. To do this, Citroen is gearing up for the offensive.
Insider sources close to Citroen told Autoexpress that the DS brand plans to develop a plethora of new models in the next 5 years or so. According to that report, 6 all-new models will be developed and launched in half a decade. One of them will be a global SUV (probably the Chinese DS6), while the other will be a sporty coupe inspired by the DS Divine Concept we’ve seen at this year's Paris Motor Show.
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